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Culture is built (and destroyed!) by what leaders say, do and tolerate every single day. Leaders directly shape culture through three levers: the expectations they set, the behaviour they model and the accountability they enforce. All three. Together. Consistently. Simple, right? You are doing it… Of course, you are. And yet. We see three archetypes show up consistently across organizations and geographies. To bring each archetype to life, we'll use a leader by the name of Bo